Nielsen to measure time-shifted viewing

[Archived in Entry]

[TV Squad] Nielsen Media Research will begin measuring both time-shifted viewing as well as video-on-demand audience numbers beginning mid-2006.  The move is no-doubt part of the panic ensuing among television ad buyers whose commercials are being sped through via devices such as TiVo and other DVRs. The move will require a major technology upgrade on Nielsen's part but will ultimately rely on audio tags embedded within programming. That component, though, will be dependent on producers of older shows (think PBS programs or Bob Newhart Show reruns) to put those tags into their programming. 

Some slightly related from Technorati and Google.

[News.zdnet.com] ZDNet's podcasts: How to tune in | Tech News on ZDNet: So far, in a series we're calling IT Matters (noun or verb, take it whichever way you like), ZDNet has published four podcasts; an "IT trends in 2005 piece with research outfit THINKStrategies principal Jeff Kaplan; an interview with Microsoft Security Business Technology unit director Gytis Barzdukas regarding the company's recent forays into anti-virus and anti-spy ware solutions; a revealing look at IBM's pledge to release 500 patents for unencumbered use featuring the pioneering open source attorney Larry Rosen; and a behind the scenes peek into why Miles Wade, a systems architect in the oil exploration business, is re-evaluating his selection of Embedded Windows as the platform to power the mission critical systems that his company puts on oil rigs.

[Msn.com.com] MSN Tech & Gadgets: In order to get time-shifted broadcasts with RSS, the publisher of the content must use special XML tags in its RSS feed to indicate that an entry comes with an "enclosure." Within the enclosure tag, the publisher must provide the direct Web address from which multimedia content (a specific MP3 file, for example) can be downloaded. Then, your RSS client/aggregator must not only be able to understand the enclosure tag (making it an enclosure-aware client), but should also know what to do with the enclosure. For example, within the Net's podcasting community, not only does the open source program known as iPodder know how to give you a picklist (the equivalent of your DVR's TV Guide) of podcasts to subscribe to (based on the iPodder directory that's found on the Internet, once you subscribe to a bunch of podcasts, it regularly polls the RSS feeds from those podcast publishers to see if any new shows are available.

[Blog.bzzagent.com] Inside BzzAgent - BeeLog: Hopefully you will notice a bit faster response time from the system. Our growth here at BzzAgent has been in fits and spurts, which makes planning for hardware a bit tricky. One part of me hopes that this new set of hardware will last us awhile (setting up new servers is a huge timesink), but another part of me hopes that it doesn't (I also love playing with new super-powerful servers). Keep it up, gang!

[Blog.bzzagent.com] Inside BzzAgent - BeeLog: Hopefully you will notice a bit faster response time from the system. Our growth here at BzzAgent has been in fits and spurts, which makes planning for hardware a bit tricky. One part of me hopes that this new set of hardware will last us awhile (setting up new servers is a huge timesink), but another part of me hopes that it doesn't (I also love playing with new super-powerful servers). Keep it up, gang!

[Technology360.typepad.com] Technology360: Web Economy: Tom Orem writes a critique of  abuse of Chris Anderson's "The Long Tail" meme: "Those associated with technology and its markets knows that any popular explanatory framework will suffer a semantic death at the hands of marketers, promoters and other hucksters. Sometimes sooner than later. Why, just this week...  ¶  I heard a senior exec of a large enterprise software explain why their architecture supports and enhances the Long Tail phenomenon.

Reflected tags on Technorati: Blog, DVR, Digital Video Info

Posted at May 26, 2005 01:46 PM